Van Heusen Press

Work, Rest and Play with Van Heusen Performa

Super crush, stain and water resistant fabric represents a new level of quality tailoring.

The hustle and bustle of everyday life means looking good needs to take as little time and effort as possible. Rushing to work, diving in and out of meetings, dashing out for lunch and then meeting your mates for a beer afterwards can all take its toll when you need to look fresh and crisp. The Van Heusen Performa range has been designed to meet the dynamic lifestyle demands of the man on the go and take you from day to night in one easy step.

Van Heusen Performa’s dynamic range of suits, shirts and ties are made with cutting edge nano-technologies and quality tailoring to help you handle whatever life throws at you. It will also protect against the little hazards that catch us by surprise, such as spilling a glass of wine or getting caught in the rain.

Perfect for the business traveller, the special performance-enhancing fabric works by enabling the garment to return to its original, stain free, crush resistant state in an instant. You can also save precious time at the ironing board with the Van Heusen Non Iron Perfoma shirts, which with the added power of a technologically advanced Vapour-phase process, allows the shirt to look crease-free all day long. All you have to do is wash, dry and go!

To meet the demands of the busy modern man, the innovative range of Van Heusen Performa suits, shirts and ties aims to make life easier for those on the go, taking quality tailoring and finishing to a whole new level.

“We know that the average guy feels restricted if he wears suits to work or a function. Maintaining that clean, professional look is hard work, so we wanted to make things easier, by creating a suit which could handle what ever the day threw at you and utilised amazing new fabric technologies. It was time to reinvent the suit!” said Stewart Lock, Divisional Manager Van Heusen Tailored.

Launching in Summer 2010 the Performa range has increased sales on average by more than 10%, so even in this tough economic climate, the Average Guy agrees.

The performance aspects of the Van Heusen Performa range were further enhanced through the insightful casting of the Sydney Dance Company’s Richard Cilli, who continues to be the face of the Van Heusen brand. Richard Cilli was chosen to bring to life the performance aspects of the Van Heusen Performa suit due to his ability to push the boundaries of human movement – his flexibility, power and cutting-edge approach to dancing make him the perfect choice for Van Heusen Performa.

With durability and performance in mind, Cilli incorporates fluid dance against a backdrop of explosives in a powerful TVC to showcase the key product attributes of water, stain and crease resistence.

Van Heusen Performa returns this September across selected FTA and Digital Channels, outdoor, print, online and Social Media platforms in Australia and New Zealand.

The bi-annual ‘Van Heusen Week’ at Myer starts on Monday 5th September 2011 and runs for two weeks only. To celebrate, the brand will be offering amazing savings on the Van Heusen Performa suits of up to 30% , buy 2 business shirts or ties, and get the 3rd free, buy two pairs of trousers for $110 (this offer applies to the $79.95 trousers only) and buy two pairs of underwear and get 50% off the second pair.

Press Enquiries

For high res images, product samples and further information, please contact:

PVH Brands Australia PR Showroom
P: +61 2 9316 2800